Growcast #6: Artur Kane & Duncan Hendy – Content That Makes You Stand Out from the Crowd

Some people still believe that marketing plays only a supporting role in a company. The truth is, marketing is essential and crucial for generating revenue. And without content, we cannot communicate with the world. But how do we do it right? How do we identify our target audience, and what type of content should we create for them? What steps should we follow? Which formats and content types should we focus on? How should we deliver the content, and how can we evaluate its impact? In this episode, we discussed all these topics—and many more—with two experienced marketing professionals—  Artur Kane from Progress and Duncan Hendy from IDEA StatiCa.

The podcast is hosted by ⁠Pavel Přikryl⁠ and ⁠Lukáš Foglar⁠.

Some people still believe that marketing plays only a supporting role in a company. The truth is that marketing is essential and crucial for generating revenue. And without content, we are unable to communicate with the world. But how do we do it right? How do we identify our target audience, and what kind of content should we create for them? What steps should we follow? What formats and types of content should we focus on? How should we deliver content, and what are the methods for evaluating its impact? We discussed all these topics and many others in this episode with two experienced marketing experts— Artur Kane from Progress and Duncan Hendy z IDEA StatiCa.

The podcast is hosted by Pavel Přikryl⁠ a Lukáš Foglar⁠.