In today’s episode of Growcast, we explored the topic of market segments—specifically, how to choose them correctly and how to structure your organization and processes accordingly. You’ll also learn about the differences in targeting and how sales to SMBs differ from those to enterprise clients. We discussed which tools have proven most useful to founders in their work. They shared their experiences on this topic with us Michal Mravinač (Salesforce) and Michal Čížek (GoodAccess).
Riva Karo, the head of the Ment2Grow accelerator, is helping the Czech startup scene grow. She connects founders and C-level executives with investors and mentors. On StartupTalk, she spoke about the state of the Czech startup scene and expansion abroad.
Every company is made up of people—even the best product can’t program, sell, or service itself. How does the recruitment process for new employees differ between early-stage startups and scale-ups, and where