PODCASTS

Growcast #9: Michal Mravinač & Michal Čížek – Enterprise vs. SMB Sales

In today’s episode of Growcast, we explored the topic of market segments—specifically, how to choose them correctly and how to structure your organization and processes accordingly. You’ll also learn about the differences in targeting and how sales to SMBs differ from those to enterprise clients. We discussed which tools have proven most useful to founders in their work. They shared their experiences on this topic with us Michal Mravinač (Salesforce) and Michal Čížek (GoodAccess).

Sales—an endless topic whose success depends on many factors. How can you set up your sales team and your overall sales strategy correctly right from the start? When should you choose inbound, when outbound, and what are

What challenges do Czech startups face, and how can accelerators, incubators, and other programs help them overcome these challenges? How do you choose the right accelerator? What can a startup expect from an accelerator, and where will it take them?