For us, Ment2Grow was a series of great workshops that helped me realize what we were doing wrong—in our case, it was mainly lead generation and customer acquisition. Now we’re working on it intensively, overhauling the whole process and building new ones. But the program’s greatest value lies in the people. Connecting with mentors and investors gives you plenty of ideas to mull over at night. As a founder, you simply can’t understand everything. Our investment in the program has definitely paid off; the Sales Bootcamp helped me the most, because sales is personally the biggest challenge for me.