{"id":1485,"date":"2023-09-27T13:21:49","date_gmt":"2023-09-27T11:21:49","guid":{"rendered":"https:\/\/ment2grow.com\/?p=1485"},"modified":"2023-11-06T17:58:13","modified_gmt":"2023-11-06T15:58:13","slug":"growcast-6-artur-kane-duncan-hendy-content-that-makes-you-stand-out-from-the-crowd","status":"publish","type":"post","link":"https:\/\/ment2grow.com\/en\/growcast-6-artur-kane-duncan-hendy-content-that-makes-you-stand-out-from-the-crowd\/","title":{"rendered":"Growcast #6: Artur Kane & Duncan Hendy – Content that makes you stand out from the crowd"},"content":{"rendered":"
Some people still believe marketing plays only a supporting role in a company. The truth is, marketing is essential and crucial for creating revenues. And without content we are not able to communicate with the world. How to do it right though? How to identify our target audience and what type of content should we create for them? What are the steps we should follow? Which formats and content types are the ones to focus on? How to deliver the content and what are the ways of evaluating its impact? In this episode, we discussed all these and many more topics with two experienced marketing professionals –\u00a0 Artur Kane <\/a>from Progress<\/a> and Duncan Hendy<\/a> from IDEA StatiCa<\/a>.<\/div>\n
\n

The podcast is hosted by\u00a0\u2060Pavel P\u0159ikryl\u2060<\/a>\u00a0and\u00a0\u2060Luk\u00e1\u0161 Foglar\u2060<\/a>.<\/p>\n

N\u011bkte\u0159\u00ed lid\u00e9 se st\u00e1le domn\u00edvaj\u00ed, \u017ee marketing hraje ve firm\u011b pouze podp\u016frnou roli. Pravdou je, \u017ee marketing je pro tvorbu p\u0159\u00edjm\u016f nezbytn\u00fd a kl\u00ed\u010dov\u00fd. A bez obsahu nejsme schopni komunikovat se sv\u011btem. Jak to ale d\u011blat spr\u00e1vn\u011b? Jak identifikovat na\u0161i c\u00edlovou skupinu a jak\u00fd typ obsahu bychom pro ni m\u011bli vytvo\u0159it? Jak\u00fdmi kroky bychom se m\u011bli \u0159\u00eddit? Na jak\u00e9 form\u00e1ty a typy obsahu se zam\u011b\u0159it? Jak obsah poskytovat a jak\u00e9 jsou zp\u016fsoby hodnocen\u00ed jeho dopadu? O v\u0161ech t\u011bchto a mnoha dal\u0161\u00edch t\u00e9matech jsme v tomto d\u00edle diskutovali se dv\u011bma zku\u0161en\u00fdmi marketingov\u00fdmi odborn\u00edky – Artur Kane<\/a> ze spole\u010dnosti Progress a Duncan Hendy<\/a> z IDEA StatiCa<\/a>.<\/p>\n

Podcastem prov\u00e1z\u00ed Pavel P\u0159ikryl\u2060<\/a> a Luk\u00e1\u0161 Foglar\u2060<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Some people still believe marketing plays only a supporting role in a company. The truth is, marketing is essential and crucial for creating revenues. And without content we are not able to communicate with the world. How to do it right though? How to identify our target audience and what type of content should we […]<\/p>","protected":false},"author":2,"featured_media":1616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasty"],"acf":[],"yoast_head":"\nGrowcast #6: Artur Kane & Duncan Hendy - Content that makes you stand out from the crowd - Ment2Grow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ment2grow.com\/en\/growcast-6-artur-kane-duncan-hendy-content-that-makes-you-stand-out-from-the-crowd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growcast #6: Artur Kane & Duncan Hendy - Content that makes you stand out from the crowd - Ment2Grow\" \/>\n<meta property=\"og:description\" content=\"Some people still believe marketing plays only a supporting role in a company. 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